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EMBRACE THE SUCK...

a sardonic expression prevalent during the period of the GULF WARs and the Global War on Terror (GWOT) that's used to cope with a bad situation or to deal with difficult circumstances ("It sucks!", "That sucks!"); also expressed as "love the suck" and SUCK IT UP, this expression represents a willingness to accept a challenge, a love of adversity, a commitment to DUTY by honorable servicemembers. Compare WETSU, HOOAH, OORAH, GUNG-HO, FIDO, A FINE AND PLEASANT MISERY.